What marketers actually sell
Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water.
What marketers sell is hope.
The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply.
The magical thing about selling hope is that it makes everything else work better, every day get better, every project work better, every relationship feel better. If you can actually deliver on the hope you sell, there will be a line out the door.
Hope cures cynicism. Hope increases productivity. Hope needs no justification.
( source : http://sethgodin.typepad.com/seths_blog/2009/01/what-marketers.html)
2 comments:
Wow :) i liked it, good short article :)very inspiring. I guess that the hope which is "sold" can be devided in sveral subcategories. It would be nice if u would elaborate on that :)
Yes, except "hope" they sell lottery called "visa".
1200 sek, and trip to stockholm :)))
Seriously, this country always have something to learn from it..
Post a Comment