Boundries as a driver for action or...

Quoting Seth Godin again..

Boundaries

I think you can tell a lot about a person or an organization by looking at how they deal with boundaries.

Rigid boundaries: What do you do when you hit a wall? Do you have a tantrum? Spend countless resources trying to scale the unscalable? Or do you accept reality and put your energy into something else?

No boundaries: When there's nothing but open space, do you run? Or shrink?

Consider the American car companies. When faced with real boundaries (like the diminishing supply of oil and the high price of gasoline) they ignored them. When faced with no boundaries (like the opportunity for rapid technological advancement) they hid.

Or consider that misbehaved kid in school. He has a fit when he doesn't get what he wants, and then spends days scheming to get it. Or that student who excels in college, takes extra courses, starts organizations and runs as fast as he can.

Microsoft has had boundary problems. The challenges of the US antitrust suit were a boundary, one that led to a huge timesink and distraction for the company. And the internet is a no-boundary zone, one that seems to intimidate them.

Sure, sometimes a boundary isn't really a boundary. Telling them apart is a key pat of the process. But once you realize that there is (or isn't) a boundary there, what now?

source: http://sethgodin.typepad.com/seths_blog/2009/01/boundaries.html
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Are you analysing your behaviour now?
I have noticed about myself, that if I see a wall, it is even more interesting for me to go over it (I am not talking about the tacticts - but I do not have doubts, that I will get over it.)

Concerning boundries, I think it's about the efficiency of brain-work, when you work under extremal conditions and have a strong goal - your brain works on 150%.
Problems (or walls) shake your mind, keep you alive and motivated, help to stop sometimes and think : if it is the right way to go? and where I am going?

as the proverb says:
"if you do not know, WHERE you are going, HOW do you know, When you will come there?"

What marketers actually sell

I liked this message by Seth Godin very much..

What marketers actually sell

Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water.

What marketers sell is hope.

The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply.

The magical thing about selling hope is that it makes everything else work better, every day get better, every project work better, every relationship feel better. If you can actually deliver on the hope you sell, there will be a line out the door.

Hope cures cynicism. Hope increases productivity. Hope needs no justification.

( source : http://sethgodin.typepad.com/seths_blog/2009/01/what-marketers.html)