On my opinion, the cases and explanations on classifications (such as explaining the importance of resource homogeneity and etc.) are too idealized. Todays world is very much sensitive to the competitors and environmental changes. And you can hardly find the field, that has the field with firms possessing the homogeneic resources. Competition runs really fast, and there are no completely identical companies. I mean, that strategic goals may be the same, even tactics, but human resources and organizational part cannot develop in exactly the same way, there always be a leader.
I think, that the existence of at least two companies with the same resources is impossible. But in every field the most important and most effective resources to develop and invest in are human and organizational resources. The other valuable site of organization to have a sustainable competitive advantage – is its corporate aspiration for leading position, staff motivation and the use of innovation technologies and ideas.
The other things, those articles made me think about – is the importance of strategical planning and its implementation.
Except performing the marketing analysis and competitors monitoring, company should:
- Permanently analyze and scan all the resources we have and relationship between them
- Understand, what are the sources of sustainable competitive advantages or temporary competitive advantages
- Work on strategic planning, dynamically react on the performed results of previously planned stages
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